cheering for progress over perfection

I get it: You’re starting a business and would *love* to have a custom brand and website—but your DIY skills are better spent on baking cookies, and you definitely do not have a five-figure investment hidden in a shoebox under your bed waiting to be spent on creative. The good news is: You don’t have to.

the bestie sprint


brand + semi-custom website

you want a custom brand without the price tag:

You want to launch your brand and website sooner than 2025, thank you very much.

You know you could be cashing in on more sales if you stopped obsessing over every pixel.

You know your DIY skills are better spent in the kitchen than on the computer.

You’re ready to entrust your brand and website to a branding expert and professional designer.

You know websites are like people: Works in progress that can (and should) evolve over time.

You’re ready to let go of perfectionism and *finally* make progress on your brand.

The thing that holds most of us back from launching our brands and websites? Perfection. That white-knuckle grip on control. But if you’re honest, you know “perfect” is an illusion—we’re all works in progress, and our websites should be too.
Imagine launching a professionally designed brand and website in six weeks—without breaking the bank. Imagine handing off design to an expert who feels more like a bestie–someone you trust 100% to make your business look good. Imagine knowing how to edit and update your site, so you can continue to evolve it over time.

Spoiler alert: Everything you imagine is possible.

If your BFF could do your branding for you

meet danielle

My name is Danielle, and I’m your designer and business bestie with a penchant for all things pink 🎀 And I know what it’s like for perfectionism to stop you from launching that genius product or service of yours because I’m a recovering perfectionist, too. Here’s the thing: Waiting for things to be perfect a) stops you from making money and b) stops you from helping the people who need your help. What kind of business bestie would I be if I let you do that? The Bestie Sprint is my rallying cry that done IS better than perfect, and together, we can bring your business to life.

why I'm all for progress over perfection

the bestie sprint

at a fraction of the investment

You saw it here first: You can get a custom brand and website without the hefty price tag, forever-and-a-day timeline, or perfectionism stopping you from your own success. The secret? Hand it off to professionals, trust their processes, and be open to evolving the website after we wrap. (That’s what professional designers comme moi do, after all.) With a six-week timeline, marked by two, day-long design intensives, your brand launch just got so much simpler.

it's your custom brand

timeline: 6 weeks  |  investment: $3,700

timeline: 6 weeks
investment: $3,700

brand + semi-custom website

#1 - prep all the pretty


#2 - gather your girl gang

#3 - Get all dressed up

We can’t design a site without content—that’s designer speak for copy and photography. If you’re a copywriter or have friends in high places, you can feel free to DIY. But if you don’t? I’ll share the names of my content partners with you to ensure your copy and photography lives up to the standards of the site we’re designing (FYI they’re high!).

All that planning and prep work? It was leading up to this Elle-Woods-in-court-level moment: Designing your site in a day—yes, a day. You’ll select a template from my shop, and I’ll customize it with your branding, colours, typography, copy and photography. No stress: You can keep customizing it yourself after the day is done.

#4 - put a bow on it

After we customize your site template with your picture-perfect new branding, copy and photography, it’s launch-ready. While you pop the champagne and start celebrating, I’ll send you everything you need to know to edit and update your site after we wrap—think Showit website training, your complete brand guide, and best tips and tricks to keep your site running at its best!


This is where you do the heavy lifting: You’ll fill out my brand brief and share your Pinterest boards with me to set the creative direction of the brand. When that’s in, I’ll block a day to design your brand and map out the site, plus I’ll send you a personalized list of photos we’ll need, so your copywriter and photographer are in the know.

4 Weeks | curate your content

1 Week | create your brand

1 day | launch your site



1 day | project wrap-up

my 4-step process for a brand
+ semi-custom website

how it works


Let’s work together, apply today!

you’re finally ready invest in your business because you know it’ll pay off in spades.

Working with Danielle was an absolute pleasure. She is beyond talented and extremely knowledgeable in this area of work. She effortlessly brought my vision of the site and the feeling of my brand to life. She has a way of connecting her client to their audience. Danielle has an eye for beautiful design and detail but never forgetting about the overall user experience. I would highly recommend Danielle to anyone who is ready to take their brand to the next level. 

amy teixeira | photographer & blogger

Custom Brand & Website

amy teixeira,
photographer & blogger

Danielle is an absolute design magician! I 100% trusted her to simply do her thing with my new website and never even had to give feedback because her process is so rock solid. She makes sure that she gets you. Her mix of pure talent and organization is incredibly RARE. 

courtney chaal | CEO,

Custom Brand & Website

courtney chaal,
CEo -

I loved working with Danielle! She’s so easy to work with, taking direction and using her creativity while really drawing out a vision that you didn’t know you even had! She works hard to take the burden of a project off your shoulders so you feel supported, she communicates clearly and never misses a deadline. I’d highly recommend hiring Danielle!

erin sousa | PR & Marketing specialist

Custom Brand & Website

erin sousa,
PR & Marketing SPecialist

I would hire Danielle again in a second! She was thoughtful, caring, detail-oriented and creative every step of the way. She helped me feel calm, relaxed and confident throughout the entire branding process. I couldn’t have imagined a more perfect look for my brand than what we were able to create together!

meghan currie | vancouver fashion truck

Custom Brand & Marketing Materials

meghan currie,
vancouver fashion truck

I loved the process of rebranding with Danielle. I fully trusted her advice and input while knowing that she listened to and incorporated my own visions and desires. We recently relaunched my blog and podcast branding and couldn't be happier with the results. Thanks Danielle!

Codi lynn | lifestyle blogger

Custom Brand & Website

codi lynn,
lifestyle blogger



client love

ready to trust the process?

Truth? The Bestie Sprint isn’t for everyone. If you wear the perfectionism badge with honour, you’d be better suited to my 100% custom services, which have a higher price tag and a longer timeline. But if you’re ready to choose progress over perfection, hand the trust baton over to a branding expert and professional designer, and get your brand and site launched inside six weeks, The Bestie Sprint is for you.

who it's for

here's what's included in the sprint

the bestie sprint

the pixel perfect package





marketing materials

level of customization

start date

photos & copy

12 weeks

6 weeks



Wait time is usually 3-4 months

Wait time is usually 1-2 months

Custom brand: spirit, mood board, colours, fonts, logos

Custom brand: spirit, mood board, colours, fonts, logos

Custom Showit website: up to 10 unique pages

Showit website template: application of new brand

Three social media graphic templates

Available at an additional cost

Fully custom brand + website from start to finish

Custom brand + choice of website template

Not included, but I can recommend the best!

Not included, but I can recommend the best!

Not included, but
I can recommend
the best!

Not included, but
I can recommend
the best!

i'm ready to apply!

tell me more

frequently asked questions

You’ve got questions, and I’ve got answers

Everyone deserves to have a beautiful brand and website, regardless of what stage of business you’re in. Send me an email at and let me help point you in the right direction, whether that’s DIY, semi-custom package, or fully custom brand and website. Let’s find you the perfect fit!

what if i don’t know what i need?

"Semi-Custom" refers to The Bestie Sprint, where we'll create a gorgeous, unique brand – with a mood board, colours, fonts and logos – and then apply it to one of my website templates, customizing the fonts, colours, and photos to make it all yours!

"100% Custom" refers to The Pixel Perfect Package, where we'll also create a unique, tailor-made brand, but then I'll take that gorgeous brand and create a custom website for you, from the ground up. No templates or pre-existing website design, we start from zero to make your bespoke brand and website!

what is "semi-custom" versus "100% custom"?

The Bestie Sprint has a timeline of 6 weeks. The Pixel Perfect Package has a timeline of 12 weeks. Once we start working together, I’ll send you a more detailed breakdown in your welcome guide with the various phases, milestones, and tasks for each package. I book ahead for both packages, so you’ll want to plan in advance! The wait time for The Bestie Sprint is usually 1 to 2 months. The Pixel Perfect Package books 3 to 4 months out. Get in touch to find out what the current wait times are.

what's a typical project timeline, start to finish?

100%! We’ll do a thorough research and strategy as the first phase of the project to get crystal clear on who you are, your audience, and your competitors. From there, we’ll create a visual identity that uniquely speaks to your brand spirit and sets you apart from the crowd.
Depending on which package you choose, we’ll also be creating a custom website from scratch, or tweaking one of my templates with your beautiful new visual identity.

will my brand be custom and unique to my business?

I work with female entrepreneurs just like you (don’t worry—pink doesn’t have to be your favourite colour!) Think women who are finally ready to invest in their businesses because they know it’ll pay off in spades. They aren’t just looking for pretty; they want a strategy that’ll attract their dream clients. These women don’t take themselves too seriously—they’re more like the Elle Woods of their industry!

what kind of clients do you work with?

I will seriously be your business bestie and personal cheerleader – I don’t do this for the money; I do it for the relationships and community. What’s better than women supporting women? Not only will I be your right-hand gal for all things design and business, I’ll be the best of both worlds when it comes to creativity and reliability. You may know from experience, some designers are ultra-creative, but not super reliable. Not this babe. My left and right brains are balanced – a rare combination in any creative – so you can feel comfy knowing we’ll keep communication clear and prompt and your project on time. Phew!

what sets you apart from other designers?

No way! While I’m a girly-girl through and through, I design brands that speak to your business, connect with your ideal clients, and make you stand out! Looking for samples of what we could create together? Check out these brands: Vita Daily (editorial, lifestyle), Courtney Chaal (bold, bright), Amy Teixeira (neutral, minimalist), and Crystal Borrelli (mystical, playful).

do you only design feminine brands?

Head on over to shop my website templates and get started creating your dream site! Each gorgeous Showit template was professionally designed with you in mind, whether you’re a blogger, creative, or service provider.

I also offer VIP Days, where you get my undivided help and attention for 4 hours – I can help you with any and all of your design and website needs! These VIP Days are $1,000, and you can email me to find out more and book yours!

what if i only need a website, not a full brand?

I design all my client websites with Showit – it is, hands down, the best of the best in online website design platforms. It’s powered by Wordpress, which is the most popular content management system online. With virtually no design limitations, Showit gives you the freedom of a custom design and build – we’ll bring your vision to life with a gorgeous, unique website!

what website platform do you use - what is showit?

While a shop isn’t included in either base package, we can definitely add one to your website! That said, Showit may not be the best fit if you’re building an e-commerce site with dozens of products. But if you’re selling a handful of digital products? Showit will manage them like a boss. Shop sections start at $1,000.

what if i want to add a shop to my website?

You sure can! I offer VIP Days where you get 4 hours with your designer bestie - and we can work on any of your design or website needs! Adding a new page, launching a new service, some minor design tweaks - we can do it all! My VIP Days are $1,000, and you can email me to find out more and book yours!

That said – Showit is such an easy platform to use, and we’ll do a thorough website training at the end of your project, so you’ll feel comfortable updating text and photos and making small tweaks across your site!

can i hire you for updates or more customizations?

Payment for both packages is divided into 50% up front as an initial deposit and 50% prior to launching your website. I’m always happy to divide that further into four payments—just let me know and we’ll find something that works for you!

do you offer payment plans?

The Bestie Sprint is a time-based package, where we're getting your brand and website launched in 6 weeks! We have two day-long design intensives – one for your brand and another for your website. I do reserve a little time on each of those days for some minor tweaks/edits, but we don't have time for rounds of back-and-forth updates. This is why we do a solid research and strategy phase at the beginning, so I knock both out of the park from the get-go! ;)

If you're looking for a more custom, tailored approach, The Pixel Perfect Package might be a better fit for you! Or if at the end of The Bestie Sprint, you're looking for additional website customizations, you can book a VIP Day with me ($1,000) – where for you'll get 4 additional hours with your designer bestie!

how many edits do I get in the bestie sprint?

There are *very* few instances where clients write their own copy and it's successful - I say that from my heart and with LOTS of experience. I've seen so many clients embark on writing their own copy, only to realize halfway through it's not worth their time, the project's now delayed, and then they hire a professional to do it way better than they ever could have. If you have a copywriting background - by all means write your own copy! Otherwise, I highly highly highly recommend hiring a copywriter for your website from the start – my go-to-gal is Jennifer Turner, she's the best!

what if I want to write my own copy?

For both packages, we're following a 6- and 12-week timeline, with four weeks dedicated to you gathering your girl gang and curating your content. At the beginning of our time together, I'll walk you through the timeline so that you can plan ahead and book a photographer and copywriter during that 4-week period. That said if your top gals are in high demand, reach out to them ASAP to make sure they have availability and can fit you in :)

My two favourite gals are Jennifer Turner for all your copywriting needs, and Alyssa Dawson for your photography (she's local to Vancouver, BC)!

when should I hire my photographer and copywriter?

ready to make progress in your business?

The sooner you book The Bestie Sprint, the sooner you can start making progress (and money!) in your business.

let's talk!

your first step is to fill out the application below:

it only takes 5 minutes and i'll be in touch asap to schedule a chat!



I'm your designer, cheerleader and business bestie, all wrapped into one cute, very pink package.

your free branding blueprint